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“Old School” Letters still Win in Real Estate!

Monday, August 28, 2017   /   by Sherry Kwintner

“Old School” Letters still Win in Real Estate!

In today’s hot real estate market, crafting a personal letter to the seller can make a BIG difference when submitting an offer on a home. 

Cutting-edge technology certainly has its place in today’s modern real estate market, but there are times when going “Old School” is more effective. This happens to be one of those times.

Writing a letter to the seller demonstrates you are emotionally connected to the home and reinforces you are a serious buyer.  It also gives a personal touch to your offer; oftentimes resulting in the best case scenario…you Win the Bid!

So what should this letter say? First, list what made you fall in love with their home. When you enter a home and notice certain features that you absolutely love, like the amount of light being let into the kitchen, don’t hesitate to tell the seller. Sellers will greatly enjoy hearing the things that made their home stand out to you.

Second, talk about the connection and how you see yourself and your family enjoying special upgraded features or improvement touches.  If you can see your children sitting at the counter enjoying their breakfast before school, or playing after school in the treehouse you can tell them that too. 

Sellers often receive offers on their home before they even list it live on the market. If their agent has been marketing effectively, the home may already have some traffic and true interest.

With this being the case, we recommend for you to set yourself apart as a buyer. You may not have the highest price, but an emotional connection is imperative to make your offer to look the BEST to the seller. Pride in ownership is what the majority of sellers want the buyers to see and feel in their home. 

Don’t let the number of offers on the table scare you. Let the seller know what makes the home special to you by writing down your thoughts in a letter. To help, we’d love to sit down with you to craft your letter and brainstorm ideas. 

If you’re interested in our help, have any other questions, or would like more information, feel free to give me a call or send us an email. We look forward to hearing from you soon!
Keller Williams North Atlanta
The SellStrong Team
5780 Windward Parkway
Alpharetta, GA 30005
770-744-1344

Last updated November 22, 2019
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